Campaign Purpose:
To strengthen the emotional connection between the brand and its audience—bringing potential customers closer to what it feels like to stay at the Ritz. The campaign also aims to strengthen loyalty among the customers.

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Campaign Concept:

One of the key values of Ritz Paris is its attention to detail and the way it offers thoughtful, personalized service. I decided to create a campaign that highlights exactly that.

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Theme:

• Attention to detail

• Thoughtful luxury​

• Emotional warmth

• Subtle gestures

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Tone:

• Warm

• Elegant

• Sincere

• Intimate

• Calm and reassuring

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Color Palette: Soft Neutrals and Warm Tones

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Campaign Storytelling

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A series of short videos capturing small, meaningful moments of care and attentiveness:

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• A staff member remembering a guest’s favorite tea from a previous visit and offering it again during their current stay.

• A sudden rainstorm before heading out, and the guest is handed an umbrella before they even ask.

• A guest casually mentions how much she likes a flower in the lobby—and later finds a bouquet of the same flowers waiting in her room.

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This campaign is about the little things.
How they notice.
How they remember.
How they make you feel like you are the center of their attention.

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Campaign Summary (Goal → Concept → Execution)

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• Goal: Strengthen emotional connection and loyalty by showcasing the brand’s thoughtful, personalized service.

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• Concept: Highlight the subtle gestures and attention to detail that make guests feel valued, emphasizing warmth, intimacy, and elegance in everyday experiences.

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• Execution: Created short-form Instagram videos and visual assets capturing meaningful moments of care; developed mood boards and campaign guidelines to ensure cohesive storytelling across channels.

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