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Campaign Purpose:

The campaign aims to reinforce the brand’s vision by highlighting its surrealist roots, symbolism, and transformative storytelling, ultimately driving both brand recognition and loyalty.

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Campaign Concept

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Surrealism (the main theme of the brand) breaks down the boundaries between dream and reality, the conscious and the unconscious, to reach a state of pure inner freedom: discovering a whole universe within one's self, and thus becoming (again) a part of it.

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Theme:

• Self-discovery

• Physical body as the passage to inner worlds

• Life as memory, mystery, and perception

• Dream and reality merging​​

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Tone: 

• Mysterious, poetic, intimate

• Whispered, secretive, soft

• Visually rich, symbolic, surreal

• Quietly powerful, elegant

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Concept and Storytelling​

​​​The campaign consists of surreal photos and 1 video ( max. 2 min.), divided in 3 main chapters. Each one of them is centered around one of Schiaparelli’s three prominent symbols — hands, bones, eyes — and connected to the concept of life, linked to self-discovery question: Who am I? ​

Video is guided by a short, whisper-like narration and the meanings unfold softly, through small riddles hidden in the words.

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Photography Style

For a photoshoot I would portray the distorted faces.

-Why?

Because, again, it’s about rediscovering the self. The familiar face we know must first be deconstructed, so that it can later be reassembled differently. These photos suggest that process — the fracturing of what’s been known to us for so long. If we want to rediscover ourselves, it first has to be taken apart.

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