Creed Winter Campaign Execution
Tone: Soothing, calming, slow, quiet.
Color Palette: Cool tones (white, blues, greys) — fresh but not dark or depressing.
Locations: Nature, wooden houses in natural settings.
Visual Inspirations: Resting nature, birds, bare trees, snow scenes.
Short Video Example:
A woman in her home doing simple activities. Meanwhile, nature shots/videos are projected onto the walls — symbolizing how nature and humans are interconnected, and how the it "touches" or "moves into" human spaces.
Photography style:
Photos as natural as possible, with no extra polishing or effects, and no glamorous fashion style. This campaign idea is closer to the "quiet luxury" style, so anything unnecessary will feel excessive.
Photo Example 1:
Photos of humans and nature next to each other, emphasizing the similarity and closeness with one another. Inspiration from these photos:
Photo Example 2:
A woman in winter nature, a moodboard:
